PROJECT
Bathstore Winter Campaign TVCs
PURPOSE
Showcasing product using innovative VFX methods.
The Bathstore Winter Campaign took a creative route inspired by the formal language of visual design, juxtaposed with cartoon like animation to showcase the technically refined nature of Bathstores products.
Giant leap designed elements in 2D within Adobe Illustrator, then 3D camera-tracked each shot, allowing for seamless integration of graphics into the real world.
Extensive rotoscoping was then applied. Masking foreground elements back over the graphics to embed them within each scene.
CREDITS
Client — Bathstore
Agency - MPC / M&C Saatchi
Video production - Giant Leap
One Small Step
One Giant Leap
Subscribe to our newsletter for the latest special offers
Project in mind?
To discuss pricing, capabilities or to float an idea email info@giantleap.studio
Or take the first step in boosting your business profile with our FREE 15 minute discovery call
Giant Leap acknowledges the Indigenous people of Australia as the traditional custodians of the country on which we live and work.
We value their traditions, customs and culture, and pay our respect to their Elders past, present and emerging.
All rights reserved. 2024 Giant Leap Studio.