Bathstore

PROJECT

Bathstore Winter Campaign TVCs

PURPOSE

Showcasing product using innovative VFX methods.

The Bathstore Winter Campaign took a creative route inspired by the formal language of visual design, juxtaposed with cartoon like animation to showcase the technically refined nature of Bathstores products.

Giant leap designed elements in 2D within Adobe Illustrator, then 3D camera-tracked each shot, allowing for seamless integration of graphics into the real world.

Extensive rotoscoping was then applied. Masking foreground elements back over the graphics to embed them within each scene.

CREDITS

Client — Bathstore
Agency - MPC / M&C Saatchi
Video production - Giant Leap

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Giant Leap acknowledges the Indigenous people of Australia as the traditional custodians of the country on which we live and work.  
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